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I'm often asked by fellow professionals how to stay competitive with so-called "fly by night" businesses.
When business is slow, I hear numerous stories about unlicensed or uninsured contractors providing homeowners with estimates for work they need to have done. This should provide you with a great opportunity to educate your prospective customers about the value of licensing and insurance. Liability insurance protects the homeowner from any damage that might be done to their home during construction, and from builder negligence. Because we are working in their most valuable asset, they should know how they are protected from risk. Show potential customers your certificate of insurance, and review the protection it provides.
How do you help homeowners understand the value of licensing and insurance? How do you stay competitive when competing with businesses that don't play by the rules?
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