Business Articles - Marketing

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Need an immediate cash flow surge? How about tapping into your previous client base. Have you ever considered all the buried potential for immediate profits you could raise just by keeping in contact with them?

One easy method for keeping them in your loop is the personal touch. Try calling them and seeing how they're doing. Be sincere, down-to-earth and truly interested in what they have to say. You can learn a lot by asking the right questions and listening. And don't forget; always end your conversation by asking them if there is anything they or anyone they know that you could do for them.

How about a holiday card or special gift because you value them? Another vehicle is a newsletter. This can be sent monthly, quarterly or semi-annually. The right type of newsletter can sell you more business, dollar for dollar, than any other type of direct mail piece. It needs to subliminally sell your services without them being aware of it. Your newsletter should tap into their emotional needs. Your newsletter should be designed to sell.

These are just some of the techniques you can use to open the floodgates with an immediate surge of cash. Find out what works for you and make it a permanent part of your success plan.

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Henry Goudreau, C.S.L.
HG & Associates, Inc
www.hgassociates.com
We turn contractors who dream of a successful business, into business managers who make a business successful!

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