How It Works

Over 30 million homeowners have trusted HomeAdvisor to help them find quality pros with the expertise to turn their home improvement dreams into reality. It's just one of the reasons you can depend on us to bring you highly targeted prospects that will grow your business. Getting started is easy. Sign up today and let us help you grow your business, one homeowner at a time.

You're In Control

Only Get the
Leads You Want

You pick your service types and location preferences and we bring you prospects that match what you want.

You Set
Your Budget

Actively manage your budget by modifying your spend targets. Our flexible online account settings put you in control, 24/7.

Win Jobs,
Grow Your Business

From lead management tools to informative content, HomeAdvisor gives you what you need to win lifelong customers and grow your business.

Frequently Asked Questions

Q. How does HomeAdvisor work? A. First we find homeowners looking for help completing home projects and collect information about their project. Our patented ProFinder technology then identifies relevant professionals, taking into account our pros' availability, service type and location preferences. When we have a match, we send the homeowner's information to the matched pro(s) instantly so that he/she/they can contact the consumer to try and win the job.

Q. Do I only pay for the jobs I win? A. No, HomeAdvisor does not provide or guarantee jobs. You will be charged for each lead you receive, whether or not you ultimately win the job, and regardless of whether the customer hires any pro to complete the job.

Q. What is a spend target? A. Your spend target is an estimated monthly amount that you would like HomeAdvisor to try to meet when sending you leads. The spend target is not a cap, but rather an estimated goal of monthly lead spend, and will be split between Exact Match Leads and Market Match (ProFinder) leads. If you pause or turn off your leads, when you turn them back on, a new monthly spend target cycle may be created, such that it is possible your monthly spend target could be exceeded in less than one calendar month. Additionally, your exact spend target may be exceeded in the normal course of events for multiple reasons, including by a lead or two because our matching algorithm will send a lead up until the precise point your spend target is exceeded (i.e. if your spend target is $500, and you are currently at $480, you may still receive at Lead valued at $40, at which point you would not receive any more leads as you would have exceeded $500). We also may allow you to exceed your Exact Match spend target by 3x, because customers are calling specifically for you and we do not want to turn them away, or for you to lose these highly targeted leads. Please review your invoices regularly to ensure that you are satisfied with your spend target as set.

Q. Do all leads count towards my spend target? A. No, HomeAdvisor offers several types of highly targeted leads that do not count towards your spend target. These include Instant Booking, Instant Connect, and Job Opportunity leads.

Q. Are Instant Booking, Instant Connect, Exact Match and Job Opportunity leads calculated the same as Market Match (ProFinder) leads? A. No; due to the fact that a consumer is seeking specifically to contact you, these leads are 1.5x as much as Market Match (ProFinder) leads. For the same reason, Exact Match leads are also 1.5x as Market Match (ProFinder) leads.

Q. Are Instant Booking, Instant Connect, Exact Match, and Job Opportunity leads exclusive leads? A. No; a consumer may elect to reach more than one pro via any of these methods, however, they will have specifically asked to connect with you if you are matched through these types of leads.

Q. How much control do I have over the leads I receive? A. Our online account settings give you full control, 24/7. You can define your service and zip code preferences to ensure you only receive the types of requests you want. Additionally, you can modify spend targets any time. You can also specify "busy" profiles that further narrow your preferences when you're busy but still want to keep an active project pipeline. Sign up today to learn more!

Q. Do you offer any tools to manage my leads? A. Yes. We offer a robust, user-friendly system that lets you categorize and organize your leads, keep track of communications, and connect with prospects via phone or email with the touch of a button. Our mobile app also lets you take these tools on the road to help you stay on top of your pipeline. And best of all, these tools are all free for our customers.

Q. What is mHelpDesk? A. Your annual Membership Fee paid to HomeAdvisor will include a one-month subscription with mHelpDesk (unless you opt out), a cloud-based field service software solution. After the first month of your subscription with mHelpDesk, unless you cancel, you will automatically be charged a monthly subscription fee for your continuing mHelpDesk subscription. You may opt out of an initial or continuing subscription with mHelpDesk by making a request to a HomeAdvisor Sales or Customer Care representative at the time of your enrollment with HomeAdvisor, or by contacting mHelpDesk.

Q. How much do leads cost? A. The price of our service requests varies by the type of request and the location of the request. Once enrolled, you can see the current price of leads for the tasks and areas for which you are profiled by logging into your HomeAdvisor Pro account. To learn more based on your specific situation, start your sign up today by clicking the link below.

Q. How do I join? A. To begin your sign up, just click on the sign up button below.

Ready to Let Us Help You Grow Your Business?