There once was a time when you thought that if you built the best house or room addition, installed the best kitchen, remodeled the best bathroom, installed the best windows or hung the best siding you would be guaranteed success. But little by little, job by job, you began to realize that it's difficult to get your clients to pay the kind of money you need to have for the quality work that you do. You realized that your competition turns out a product of lower quality, yet seems to end up with all the work in town. What you found is that your competition is keeping you in the poor house. Overcoming these obstacles requires that you understand what many others already know;
- How to educate the prospect about what they need to know to make a wise choice of contractors.
- How to define the remodeling process so clearly in the prospect's brain so that they can actually see themselves enjoying their new home improvement before you ever ask for their order.
The course will familiarize the attendee with a consultative sales process presented from the prospect's perspective. By learning and utilizing such a process the attendee will be able to improve his or her ability to guarantee a higher number of sales, bigger profits and a greater degree of customer satisfaction.
Who will benefitAnyone who sells to this unique buying type we call the homeowner will benefit from this course, regardless of the product involved.
Guest: Mike GormanCompany: TechKnowledge
Bio: Mike has been active in the Remodeling and Custom Home Industry since 1971, with hands-on experience in carpentry, design, estimating, sales, supervision, management and finance. His activity as an award-winning general contractor from 1971 to present provides the platform for his activities as a speaker, author, consultant and columnist.
Website: www.techknowledgeonline.net
Presenter: Dave Lupberger
