You can be the best contractor in the nation and still miss your market. The National Association of Home Builders and McGraw Hill declared green building mainstream in January 2006. Are you getting ready to meet the demand? Your customers aren't asking for green you say. So said buggy builders about Model T Fords. Unless you let your market know you build green, someone else is getting your business. Learn how to rethink your business to address this burgeoning market. How do you save your homeowners money every month? How do you protect the health of their children? How do you help slow down global climate change? How do you add sales to your conventional projects by becoming a "house doctor"? These and many other product specific questions will be answered by David Johnston who wrote the book; Green Remodeling, Changing the World One Room at a Time.
You Will Learn- How to understand the homeowner's green aspirations before the project starts
- How to clearly communicate the benefits of green remodeling
- The specific approaches to making a home more energy efficient
- How to specify and install products that reduce indoor air quality problems
- How to build using fewer environmentally sensitive materials
- How to make more money with your current customer base
The skills taught in this course will work for most anyone in the remodeling industry. Your architects and designers, employees who work in the field, along with the employees who work in your office will gain insightful knowledge. The purpose of the program is to give everyone in your company some insight into the green building phenomena and how to become more proficient.
Guest: David JohnstonCompany: What's Working
Bio: David Johnston is a leading thinker behind the green building movement whose approach to green building has been embraced by municipalities, homeowners, building professionals and sustainability advocates nation-wide. As founder of What's Working, Inc., a green building consultancy that provides socially and ecologically responsible guidance to businesses, agencies and communities, Johnston is committed to radically transforming the way America builds. His latest book, Green Remodeling: Changing the World, One Room at a Time, has been hailed as the definitive guide to green remodeling techniques.
Website: www.whatsworking.com
Presenter: Dave Lupberger
