(And 3 Tips to Do It Right)
It’s long been said that a picture is worth a thousand words. But these days, it’s safe to say that it’s worth even more. Today’s busy, tech-savvy consumers are unlikely to read through blocks of text on your profile. So, you’ve got little time to convince a homeowner that you’re the best pro for the job. Project photos are one of the quickest and most compelling ways to demonstrate your skills and set yourself apart.
Here’s how posting new project photos to your HomeAdvisor profile can help you win more jobs:
1. Seeing is believing:
Would you buy a new couch based solely on a description? Or get a tattoo without seeing an artist’s portfolio? Not many people would. In fact, most people need to see photos to believe that a product or service is right for them. That’s why homeowners look for photos of past projects. Photos are proof that you do good work that you’re proud enough to display publicly.
2. Photos build trust:
Project photos help homeowners make informed decisions. Like good ratings and reviews, good photos can reinforce your service offerings and your reputation — showing potential customers that they can trust you to deliver on your promises. When homeowners can see that you’ve performed quality work for other homeowners with similar projects, it gives them the peace of mind they need to hire you with confidence.
3. Images inspire projects:
Some homeowners know that they want to make home improvements and updates, but are unsure exactly what they want to do. Showing prospective customers what you’ve done for other homeowners may inspire new ideas and project additions. And when it does, it’s sure to seal your position as exactly the right pro for the job.
4. New photos show you’re active:
Sure, you added a few project photos when you first set up your HomeAdvisor profile. But if it’s been a few years, A) You may not be showcasing your best work, and B) Homeowners may be left wondering if you still offer those services. Aim to have at least one album from a project you completed in the last 6 months.
Here are three tips for job-winning project photos:
1. Post only high-quality images:
Ensure that you’re uploading high-resolution photos that truly showcase the quality of your work.
2. Include before and after photos:
People can really get a feel for how good something is when they can see how bad it was to begin with.
3. Post a range of projects:
Post photos of a wide range of projects to demonstrate the full extent of your specialized skills and service offerings.